Market Entry
The Complete Guide to Entering the U.S. CPG Market
Everything international brands need to know about launching in America — from regulatory requirements to retail buyer expectations and distribution strategy.
January 2024
Insights
Expert Knowledge for CPG Brand Leaders
Actionable insights, strategic frameworks, and industry knowledge to help you make smarter decisions for your brand in the U.S. market.
Retail Strategy
How to Pitch Retail Buyers: What Walmart, Target, and Kroger Want to See
Insights from years of successful buyer presentations — the data, story, and strategy that gets brands on shelf at America's largest retailers.
December 2023
Brand Strategy
Brand Positioning in CPG: Why Your Story Matters More Than Your Product
In a crowded market, your brand story is your greatest differentiator. Learn how to craft positioning that resonates with American consumers.
November 2023
Compliance
FDA Compliance for CPG Brands: A Practical Guide
Navigate the FDA regulatory landscape with confidence — from facility registration to labeling requirements and ingredient compliance.
October 2023
Growth
Optimizing Trade Spend: Getting More From Your Retail Promotions
Most CPG brands leave money on the table with inefficient trade spend. Learn data-driven strategies to maximize your promotional ROI.
September 2023
PE Advisory
What PE Firms Need to Know About Building CPG Brands
Private equity investment in CPG continues to grow. Here's how PE firms can maximize value creation through strategic brand building.
August 2023
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