Fixed scope, fixed price
Retail Readiness Audit
Buyers reject the numbers long before they reject the product. This audit tells you, in plain language, whether your margins survive a distributor and a promo calendar, what a buyer will push back on first, and whether you are ready to pitch at all. Fixed scope, fixed price, delivered in 5 business days.
Start your auditWho this is for
You have a buyer meeting booked and one shot at it.
You are selling DTC or in independents and want to know if the numbers work at scale.
You have been pitching for months and keep hearing no without being told why.
What you get
Two levels, same discipline.
Retail Readiness Snapshot
$499
- Unit economics and margin stress test against real distributor and retailer margins
- The three objections a buyer will raise first, with the answer to each
- A clear go or no-go verdict on your retail push
- Delivered in 5 business days
Full Retail Readiness Audit
$999
- Everything in the Snapshot
- A pricing ladder built back from shelf price through distributor, broker and promo spend
- Competitive shelf set with velocity benchmarks for your category
- Sell sheet and pitch deck review with specific rewrites
- A 30 minute call to walk through the findings
- Delivered in 5 business days
If you go on to work with us on a retainer within 90 days, the full audit fee is credited against your first month. The audit is designed to be useful whether or not that happens.
Why this is not the free consultation
The free consultation is a conversation about whether we should work together. The audit is a deliverable you keep either way, built on the same analysis we run before we put a brand in front of a buyer.
Who is doing the work
Over 10 years and 23+ brands launched into major U.S. retailers. Product development, brand management and VP of Sales across Beach House Group's $40M Ulta and Target business. Australian Brand Manager for Hello Bello through its expansion into Coles and Woolworths ahead of its private equity exit.
Retailers
Walmart, Target, Ulta, CVS, Kroger, Whole Foods, Costco, Coles and Woolworths
Questions
Shelf price, cost per unit, case pack, target retailers, and a link to your sell sheet if you have one. The form takes about five minutes.
Then that is the finding, and you get it before you spend six months pitching. A no is worth $499.
Yes, on request, before you submit anything.
Yes, within 30 days, paying the difference.
Email itai@cpg-advisory.com before purchasing and we will tell you honestly whether we can turn it around.